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 Заголовок сообщения: 6 Remarketing Campaign Photo Color Correction Services
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For mature efforts, remarketing or RLSA efforts are often seen as taking them to the next level. There are many industry-wide success stories on how these strategies can improve efficiency by increasing conversion rates. However, be aware of these common mistakes when considering deploying remarketing. 1. Find the scale Don't assume that you have a large retargetable audience. Use site analytics data from other channels to measure the number of monthly repeaters that exist as a whole and by business unit or product so that you can predict the remarketable traffic available to your paid search campaigns. .. In some cases, you may find that the amount of remarketing is actually small. As with any marketing initiative, scale is important. Therefore, if your audience size is small within a normal 30-day window, consider extending it to an additional 60 or 90 days.

Advertisement Continue reading below Previously, 1,000 users were the minimum list size for Google Ads, but you may need a higher threshold based on regular CTR and CVR. For example, if you normally see 5% CTR and 2% CVR, 1,000 impressions unfortunately only generate 0.5 conversions. To collect 10 conversions in this situation requires 1 million impressions. This is a level where things don't have much of an impact, but can photo color correction services be interesting. 2. Not just selling – cross-selling and up-selling The general assumption is that those who do not trade may need additional incentives in the form of repeated and / or more compelling messages. Maybe so. But in many cases, they actually collected all the details and decided that they didn't need what they thought they were. advertisement Continue reading below Many users in the discovery stage are not only researching potential solutions, but also reaffirming that the problem they are trying to solve is actually the right one to solve.

When setting up remarketing, test both sales messages and cross-sell or up-sell messages. Give users more reason to remember you, especially if your site offers products that are common supplements or complements. Sales messages include telling users the same things they've heard before in another way. In other words, phrases that encourage more direct action or one-off offers. Cross-selling can facilitate related offerings, and up-selling can encourage users to consider more elaborate offerings. They may not buy this high-end alternative, but the latter can indirectly emphasize the value of the first option considered. 3. Think about excluding Does it sound obvious? Users who have just purchased your product or service will not want to buy it again immediately. Again, we've all seen retargeting us with something we just purchased. In general, for most B2C campaigns, converters for the last 7-14 days can be safely excluded from all campaigns except those with cross-selling goals. For the best experience, consider the time spent on the service.


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