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 Заголовок сообщения: Is Digital Marketing Required by the Manufacturing Industry
СообщениеДобавлено: 05 июл 2023 10:55 
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Before the covid-19 pandemic started in 2020, the manufacturing industry could indeed run as it should, carrying out marketing in the ways that had been done before.However, a survey conducted by statista showed that the manufacturing industry was the industry most affected by covid-19. This encourages players in the manufacturing industry to enter the digital realm.In fact, the players in the manufacturing industry have to adapt to these changes. This makes the manufacturing industry still lagging behind other industries in terms of online marketing.There are several factors that affect the delay in the manufacturing industry in terms of digital marketing.Quoted from mckinsey, the main reason why the manufacturing industry is still lagging behind in terms of digital marketing is due to external market factors and complex dynamics within the industry as well as fear of risks in construction.

There are also many manufacturers and internal employees who don't feel the importance of using online marketing for the manufacturing industry.Also read: 5 types BrazilEmailList of digital marketing jobs and their benefits for business the importance of the manufacturing industry using digital marketingso, does the manufacturing industry need to use digital marketing? The answer is yes!In short, the covid-19 pandemic has not only changed the business industry, but also its customers. So as a business person, especially in the manufacturing industry, they must adapt to stay connected with their customers.With changes in people's behavior and digital acceleration, customers can find information about the products and services they will buy via the internet without needing to depend on the sales team.

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The internet gives them the information they need, even specific information that answers their problems.With online marketing, you can present the information needed by your customers and of course what your business has to offer.In short, online marketing is a bridge between your business and your customers in the digital world. Not limited to any industry, including manufacturing.Also read: why should your business have an online presence? Here's the reason advantages of the manufacturing industry from digital marketinghere are at least some of the advantages that the manufacturing industry will get if they use digital marketing: adapt to digital transformationdigital transformation describes changes in business processes that were previously manual and traditional to digital.Digital transformation has started to be widely discussed, especially by business people since the pandemic. Since then various businesses have flocked to change their business processes in order to stay relevant to the changes and their customers.


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